Mainstream Media Mistakes on Twitter
FIRST, WHY ARE THERE NO NEWS PRODUCERS ON TWITTER? Twellow is the best application to find Twitterers grouped by occupation. I perused through the news category - noted a lot of freelancing journalists...
View ArticleMedia’s Business Model Inertia
Web 2.0 hasn’t demonstrated any viable media business models beyond advertising. The dilemma is advertising is the print media’s business model, and publishers have been hesitant to cannibalize their...
View ArticleManaging Massive Social Networks While Retaining Community
Recently, there has been new commentary on the unmanageability of massive social networks, particularly on Twitter and Facebook. In October, we addressed how Twitter was the most easy social media...
View ArticleThe Decline of Reading
Why are print newspapers shutting down presses, and book publishers decrying where their readers went? Today’s NY Times essentially says this: (Charts, of course, not based on actual statistics; for...
View ArticleRecession Boosting Social Networking Adoption
From TechCrunch: Breaking: Facebook Surpasses 175 Million Users, Growing By 480,000 Users a Day (population of Atlanta = 520,000) Is Twitter Worth $230 million? Probably - Last week’s big social media...
View Article9 Ways to Monetize Twitter Analyzed
At this point in the evolution of the social media, pay-to-play runs counter to any social network business model. The wildly popular Twitter will eventually have to break the barrier and declare a...
View ArticleLeveraging the Social Graph for Business Referrals
For business purposes, the social graph creates an optimal referral network. As far as I know, no company has gotten into the national business of showing the myriad business networks - chambers of...
View ArticleTwitter as PR-for-Hire
Earlier this month, Jeremiah Owyang compiled a unique list of “sponsored conversations” that are taking root as the social media and advertising become intertwined. Up to now, that intersection has...
View ArticleThe Future of Twitter. Web 2.0 Expo seems Stuck on This.
As much as we love Twitter, Web 2.0 Expo seems stuck at what Twitter has wrought, and can’t seem to focus further than the next Twitter app. WSJ Digits reports that the presentation on Twitter business...
View ArticleThe Free Killer App for Chambers of Commerce
Chambers of commerce have been hit by the recession as local merchants pull back on their membership fees. They need to create value for their membership by offering ways to develop their business in a...
View ArticleTen Ways Twitter has Completely Changed the Sales Process
Twitter is fueling Enterprise 2.0 and changing the sales process by opening up how providers and clients discover, interact and close deals with each other. It’s not hard to imagine that all sales...
View ArticleTwitter to replace 800#s as corporate contact point
Anybody listening or watching the mass media knows that the media Twitter handle - at San Francisco’s KCBS, it’s @KCBSnews - are replacing 800 #s and SMS as the preferred form of corporate contact. The...
View ArticleHow the social media changes the deal closing process
The definition of online presence for a business is changing. Until recently, the online mission has been to drive traffic to the website. Search engines, along with specialty destination sites like...
View ArticleHow Groupon forces Mainstream Media to adopt the Couponing Ad Model
The landscape of online local advertising has been changing dramatically since Groupon announced its powerhouse VC investment less than three months ago in April. Groupon and its gaggle of imitator...
View ArticleMedia Ad Sales Forces evolve into Marketing Consultants
Once upon a time, the sole revenue source of local media -TV, radio, newsprint – was advertising. Media was a controlled channel with high barriers to entry (TV stations cost money). Then Internet...
View Article8 Major Social Commerce Trends for 2011
“Social commerce” became a buzz word in the summer of 2010: Here are eight new trends in social commerce that will appear in 2011: 1) Demand based shopping applications
View ArticleThe Gold Rush to developing the local ad sales army
Yesterday’s news of Groupon’s massive $950 million financing round wasn’t unexpected, and just confirms their intent to build a sales army to dominate SMB business in the same way Yellow Pages held...
View ArticleSocial commerce proliferates across niche group buying systems
Social commerce won’t be just the playground of Internet giants Groupon, Google and Facebook. White label social commerce platform providers will allow any publishing entrepreneur to easily build...
View ArticleWhy Traditional Media Advertising Revenue is Sloping Towards Zero
Journalists continue to search for a viable business model that supports online hyperlocal publications, but they won’t ever reach the threshold of revenues to maintain operations if they rely solely...
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